Nicholas Winterton is causing a bit of stink and the debate in our office is how accurately does this reflect (as suggested by Labour) the true face & attitude of most Conservative MP’s – do they all believe ‘ordinary’ people are the great unwashed, unintelligent and so dumb that we have little right to complain about their shenanigans?
My own feeling is that MP’s, footballers, business leaders and most cosseted celebs inevitably become totally out of touch with us ‘ordinary people’. Inevitably because they surround themselves with trusted sources who filter, spin and massage what reaches their privileged ears and so they stop listening to the very people who can tell it like it is.
I have said many times that business leaders would discover far more about how their brand is experienced and perceived simply by talking to and listening to their front line staff. These ‘ordinary’ people are critical in communicating a brand message, and they do so far more eloquently than any marketing executive or glossy campaign.
I wonder what stops them? Fear of being challenged? Fear of discovering how things really are? In the current climate many are retreating to autocratic styles simply because they have the employee by the short & curlies – this may give them a short-term gain and put a stop to all that complicated people management stuff but ultimately it will come back to bite them on the bottom.
At the first opportunity people will leave them, a cost to the business with both downtime and recruitment. Meanwhile and more troublesome, the cynical, de-motivated and disempowered employee remains in position to cause untold damage because of sanctimonious, autocratic management who fail to listen or even grasp the notion that ordinary people are creating their customers brand experience – the purest form of which is with face-to-face encounters.
Lets hear it for the ‘ordinary’ people – I look forward to meeting you in standard class!